{"id":192,"date":"2019-10-15T00:01:14","date_gmt":"2019-10-15T00:01:14","guid":{"rendered":"https:\/\/pretty-books.com\/blog\/?p=192"},"modified":"2020-07-27T19:54:56","modified_gmt":"2020-07-27T19:54:56","slug":"understanding-and-maintaining-profit-and-loss","status":"publish","type":"post","link":"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/","title":{"rendered":"Understanding and Maintaining Profit and Loss"},"content":{"rendered":"<p data-type=\"unstyled\" data-id=\"72e8d875-1080-4231-8f91-ae0c7bc80dfb\"><strong>Susan&#8217;s business is booming, and sales couldn&#8217;t be better. Down the block, her chiropractor neighbor has a line out the door just for appointment signups. But are these looks deceiving? Is business doing well? It\u2019s hard to tell how well a business is doing solely from sales, but your profit and loss may give you a more complete snapshot of how it\u2019s doing overall. P&amp;L statements are reports that tell you how much money you made and how much money you spent in your business<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"d6072583-41f8-49ba-81f6-0c343ed54f74\"><strong>Understanding and properly maintaining record keeping and accounting processes allows you to 1) generate a profit and loss statement and 2) ensure that the numbers on the report are correct and accurate.<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"d0625c6e-82dc-448f-9496-b9d6a3ebcbb6\"><strong>Let\u2019s walk through some of the ways you can better understand and maintain profit and loss in your business.<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"d0625c6e-82dc-448f-9496-b9d6a3ebcbb6\"><!--more--><\/p>\n<h2><span style=\"color: #000000;\"><strong>Must-know profit and loss terms to impress your accountant<\/strong><\/span><\/h2>\n<p data-type=\"unstyled\" data-id=\"4ea81269-1574-46a5-812f-6d410c83d326\">Just like you need to learn to put on your shoe before you run, you\u2019ll need to be able to read your P&amp;L statements before you can properly maintain P&amp;L.<\/p>\n<p data-type=\"unstyled\" data-id=\"af6ba657-6370-42f3-b384-8fb9d7963ffc\">Here are the definitions of some terms you may find on your profit and loss statement:<\/p>\n<h4 data-type=\"unstyled\" data-id=\"7dc2fc79-7c49-4365-9a24-154f16c7059e\"><b data-type=\"bold\">Revenue<\/b><\/h4>\n<p data-type=\"unstyled\" data-id=\"72b0bb21-086a-4a8e-a5f4-297666c203a6\">Remember all those chiropractic sessions you gave clients or the trendy clothes you\u2019ve been selling year-round? It paid off; the revenue of your company is any money you make from selling products or providing services.<\/p>\n<h4 data-type=\"unstyled\" data-id=\"a376025f-7d07-4e0b-b05b-139278edc9fc\"><b data-type=\"bold\">Cost of Goods Sold (COGS) or Cost of Sales<\/b><\/h4>\n<p data-type=\"unstyled\" data-id=\"1f970fa0-f79b-482a-843e-75f557249f7c\"><span style=\"font-weight: 400;\">As you know, those chiropractic sessions given and clothes sold didn\u2019t come out of thin air. Before you start counting money generated from those sales as profit, you need to consider the money you spend before you can get revenue (cost of materials, labor costs, shipping costs, etc.).<\/span><\/p>\n<h4 data-type=\"unstyled\" data-id=\"8d7caf6f-001b-44ac-89ed-f1f2bd7adcbe\"><b data-type=\"bold\">Gross Profit<\/b><\/h4>\n<p data-type=\"unstyled\" data-id=\"34a0364e-42fe-49d8-8984-a8f99a6483bf\">Gross profit is the profit made after deducting costs associated with making and selling your clothes (materials, credit card fees) or the costs associated with providing the chiropractic sessions (direct labor, masseuse commission). It is calculated by subtracting cost of goods sold\/cost of sales from your revenue.<\/p>\n<h4 data-type=\"unstyled\" data-id=\"2448ef6d-ec73-4722-b85e-deadfed26579\"><b data-type=\"bold\">Operating Expense (OPEX)<\/b><\/h4>\n<p data-type=\"unstyled\" data-id=\"5633f5b3-292e-4f61-af10-d66e410faae3\">Regardless of whether you sold clothes or had a chiropractic appointment, you still have fixed costs, such as operating expenses. This will include rent, insurance, employee salaries, and other overhead costs.<\/p>\n<h4 data-type=\"unstyled\" data-id=\"ac1062ed-e664-4d64-8da7-0674309b0e14\"><b data-type=\"bold\">Net Income<\/b><\/h4>\n<p data-type=\"unstyled\" data-id=\"56dce70e-cbb1-4ea1-af1b-dd810587b918\">The most important number on the profit and loss, or the \u201cbottom line.\u201d This number is calculated by subtracting all expenses from your total revenue. Net Income decides whether you have a profit ? or a loss \u2639<\/p>\n<p data-type=\"unstyled\" data-id=\"56dce70e-cbb1-4ea1-af1b-dd810587b918\"><img loading=\"lazy\" class=\"alignnone wp-image-215 size-large\" src=\"https:\/\/pretty-books.com\/blog\/wp-content\/uploads\/2019\/10\/income_statement-04-1024x568.png\" alt=\"\" width=\"525\" height=\"291\" srcset=\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/income_statement-04-1024x568.png 1024w, https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/income_statement-04-300x167.png 300w, https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/income_statement-04-768x426.png 768w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2 data-type=\"header-two\" data-id=\"d233dd22-5b3d-47da-bd95-5c89c6d9aeab\"><span style=\"color: #000000;\"><strong>P&amp;L won\u2019t maintain itself \u2013 at least not well<\/strong><\/span><\/h2>\n<p data-type=\"unstyled\" data-id=\"412a28f3-1d75-435d-9c93-8e69b29cd9b9\">Properly maintaining your profits and losses allows you to determine your business\u2019s profitability and any changes you need to make to continue swimming smoothly. If you don\u2019t maintain your profits and losses correctly you will overlook expenses, which leads to an excess amount of debt or even small business bankruptcy. Here are three ways you can better manage P&amp;L:<\/p>\n<ol>\n<li data-type=\"unstyled\" data-id=\"91a75d14-b870-47a4-898e-e0a54dd4f868\"><strong>Keep detailed records of your business\u2019s expenses and sales!<\/strong> Not only will it give you the piece of mind you deserve, but it will also make for more accurate P&amp;L statements.<\/li>\n<li data-type=\"unstyled\" data-id=\"91a75d14-b870-47a4-898e-e0a54dd4f868\"><strong>Maintain a consistent bookkeeping schedule, whether it\u2019s monthly, quarterly, or yearly.<\/strong> The more frequent your bookkeeping is, the more accurate and insightful your P&amp;L statements will be (and the fewer headaches you have to endure).<\/li>\n<li data-type=\"unstyled\" data-id=\"91a75d14-b870-47a4-898e-e0a54dd4f868\"><strong>Regularly meet with an accountant (or <a style=\"font-size: 1rem;\" href=\"http:\/\/www.pretty-books.com\/\" data-type=\"LINK\" data-entity-id=\"1055e22b-e865-44af-8ac4-163cb4660d4c\" data-url=\"http:\/\/www.pretty-books.com\/\">accounting company<\/a><\/strong><span style=\"font-size: 1rem;\"><strong>).<\/strong> Accountants can help find areas to slash expenses and manage some of the aspects of your money you may not be considering. At the end of the day, they\u2019re also there to help with any decision-making needed. After all, two brains are better than one!<\/span><\/li>\n<\/ol>\n<h2 data-type=\"header-two\" data-id=\"95745fa4-02eb-4b0f-bf49-0b90cd080e8f\"><span style=\"color: #000000;\"><strong>Think bigger to become a more insightful CEO<\/strong><\/span><\/h2>\n<p data-type=\"unstyled\" data-id=\"4af15818-07c3-4941-b4ec-391eedb2ba26\">Now that you\u2019ve placed the P&amp;L statement terms on colorful sticky notes and written down all these P&amp;L maintenance tips, you\u2019re probably wondering if there\u2019s any other advice you may want to know.<\/p>\n<p data-type=\"unstyled\" data-id=\"b0f42189-3acf-46c1-a104-53677c8c5904\">Try going further than generating a general P&amp;L statement. Try running and developing reports by department or project. This is an advanced trick CFOs use to get an overall understanding of how certain activities impact the businesses as a whole. If you\u2019re already comfortable creating one statement, the sky is the limit \u2013 nothing can stop you from trying different statement variations!<\/p>\n<p data-type=\"unstyled\" data-id=\"e97678e3-3bda-469a-81b1-e67e0f4fa975\">If you\u2019re experiencing medium to large losses or small profits, you will need to find ways to generate more sales, whether it\u2019s through strategic pricing (discounts) or changing your marketing strategy. If you\u2019re realizing there\u2019s money being unnecessarily spent, then this is also a good time to find ways to cut back on some expenses or develop a budget for your company.<\/p>\n<h2 data-type=\"header-two\" data-id=\"bf5a2be0-2bea-45f1-84d2-a7a34943c580\"><span style=\"color: #000000;\"><strong>Remember: P&amp;L statements are progress reports waiting to be improved<\/strong><\/span><\/h2>\n<p data-type=\"unstyled\" data-id=\"a90b4730-4308-4392-bceb-50378f09f792\">At the end of the day, your clothing store or chiropractic clinic should treat P&amp;L statements as progress reports. While it may give you insights on your business\u2019 financial health, it\u2019s not a direct\/final indication of it.<\/p>\n<p data-type=\"unstyled\" data-id=\"c136c2c9-f467-4650-9154-c39e0912db5c\">In conclusion, these reports can help you identify areas of your business which you can improve or potentially reveal unnecessary costs. If you go more in-depth in your P&amp;L statement, you might be able to create a forecast of what you can expect in the future or become enticed to add formulas to test certain assumptions about your sales or expenses.<\/p>\n<p data-type=\"unstyled\" data-id=\"713ca1a5-8a6c-44a8-8a4b-ad716e8f877a\">What insight were you able to gain from your most recent profit and loss statement?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s hard to tell how well a business is doing solely from sales, but your profit and loss may give you a more complete look at how it\u2019s doing overall. P&#038;L statements tell you how much money you make and how much money you spent in your business. Let&#8217;s look at some ways you can better understand your profit and loss statement. <\/p>\n","protected":false},"author":3,"featured_media":687,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[18],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understanding and Maintaining Profit and Loss - Pretty Books Magazine<\/title>\n<meta name=\"description\" content=\"It\u2019s hard to tell how well a business is doing solely from sales, but your profit and loss may give you a more complete snapshot of how it\u2019s doing overall. P&amp;L statements are reports that tell you how much money you made and how much money you spent in your business. 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Let&#039;s look at some ways you can better understand your profit and loss statement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/\" \/>\n<meta property=\"og:site_name\" content=\"Pretty Books Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-15T00:01:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-27T19:54:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/pb_reading-income-stmt.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#organization\",\"name\":\"PrettyBooks\",\"url\":\"https:\/\/prettybooks.com\/magazine\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png\",\"contentUrl\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png\",\"width\":226,\"height\":52,\"caption\":\"PrettyBooks\"},\"image\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#website\",\"url\":\"https:\/\/prettybooks.com\/magazine\/\",\"name\":\"Pretty Books Magazine\",\"description\":\"A collection of knowledge, stories, and insights into today\u2019s accounting world.\",\"publisher\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prettybooks.com\/magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/pb_reading-income-stmt.png\",\"contentUrl\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/pb_reading-income-stmt.png\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/#webpage\",\"url\":\"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/\",\"name\":\"Understanding and Maintaining Profit and Loss - Pretty Books Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2019\/10\/15\/understanding-and-maintaining-profit-and-loss\/#primaryimage\"},\"datePublished\":\"2019-10-15T00:01:14+00:00\",\"dateModified\":\"2020-07-27T19:54:56+00:00\",\"description\":\"It\u2019s hard to tell how well a business is doing solely from sales, but your profit and loss may give you a more complete snapshot of how it\u2019s doing overall. 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P&L statements are reports that tell you how much money you made and how much money you spent in your business. 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