{"id":200,"date":"2020-07-15T17:13:18","date_gmt":"2020-07-15T17:13:18","guid":{"rendered":"https:\/\/pretty-books.com\/blog\/?p=200"},"modified":"2020-07-27T19:45:27","modified_gmt":"2020-07-27T19:45:27","slug":"reading-and-evaluating-a-balance-sheet","status":"publish","type":"post","link":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/","title":{"rendered":"Reading and Evaluating a Balance Sheet"},"content":{"rendered":"<p data-type=\"unstyled\" data-id=\"1c0940e0-4b78-4425-b384-14f318f10f65\"><strong>Susan and her neighbor have a better picture of how their businesses are doing by maintaining and understanding their profit and loss from sales and services provided. But what if they\u2019d like a big-picture look at their business? What happens to <\/strong>their assets and liabilities?<\/p>\n<p><strong>This is where a balance sheet comes in.<\/strong> <strong>A <em>balance sheet<\/em> is a report displaying <em>what a company owns (assets) and owes (liabilities), as well as long-term investments.<\/em><\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"04ff7f35-39c7-4d60-bf28-8a2253fe4133\"><strong>Tend to get lost when reading your balance sheets? Don\u2019t understand what it really <i data-type=\"italic\">tells<\/i> you? Don&#8217;t worry: Pretty Books to the rescue!<\/strong><\/p>\n<p><!--more--><\/p>\n<h2 data-type=\"header-one\" data-id=\"ed9797b0-5393-4f30-8598-2732d733ebde\"><span style=\"color: #000000;\"><strong>Reveal the <a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/watch?v=9ogQ0uge06o\" data-type=\"LINK\" data-entity-id=\"08c5d313-0582-45a4-a4a0-6d9c2c50af53\" data-url=\"https:\/\/www.youtube.com\/watch?v=9ogQ0uge06o\">bare necessities<\/a> of balance sheets<\/strong><\/span><\/h2>\n<p data-type=\"unstyled\" data-id=\"779c19f1-9712-4e55-8a85-af63f8692875\">Essentially, the balance sheet is broken down into three aspects: assets, liabilities, and equity. By analyzing these three amounts from your balance sheet, you\u2019ll be able to better assess the financial position of your business.<\/p>\n<p data-type=\"unstyled\" data-id=\"0a21601a-c5e7-4271-930e-e7f48d14552e\"><strong>Assets<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"ce00890f-7286-49bb-9463-d549fe2269af\">Assets are any resources owned by a business that can provide some type of future economic benefit (say <strong><a href=\"https:\/\/www.youtube.com\/watch?v=YQHsXMglC9A\" data-type=\"LINK\" data-entity-id=\"54dee22e-9b5b-44e1-ae27-94b4c914a6b2\" data-url=\"https:\/\/www.youtube.com\/watch?v=YQHsXMglC9A\">&#8220;Hello&#8221;<\/a> <\/strong>to the money coming in to your bank account!).<\/p>\n<ul>\n<li>Cash and cash equivalents: Most liquid assets, such as Treasury bills (T-bills) and short-term certificates of deposit (CDs)<\/li>\n<li>Accounts receivable: Any money your customers owe you<\/li>\n<li>Inventory: All your company goods currently available for sale, raw materials, work-in-progress, and finished goods (but may not be applicable to your company)<\/li>\n<li>Fixed assets<\/li>\n<li>Investments<\/li>\n<li>Goodwill or intangible assets<\/li>\n<\/ul>\n<p data-type=\"unstyled\" data-id=\"986f1b87-cb7b-4aef-ab8a-f6e98f665a96\"><strong>Liabilities<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"6f69caa8-528c-4f91-9733-7e242b53c78e\">Liabilities are what your small business owes to others.<\/p>\n<ul data-type=\"unordered-list\">\n<li data-type=\"unordered-list-item\" data-id=\"ff9968d7-42e8-463f-80a9-d884402becb1\">Debt: Money you owe, including long-term debt and bank indebtedness<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"3952a3b1-1c62-4e0a-8109-735b18b967ce\">Customer advances<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"0e1e24bf-f988-49df-9818-ec0ab2c7a73d\">Taxes payable<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"02f48264-af4d-4d75-9b2a-c2c9886a74be\">Wages payable<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"c4b17f6e-90d5-4bed-b870-8120a4f6cd5e\">Dividends payable<\/li>\n<\/ul>\n<p data-type=\"unstyled\" data-id=\"6306309c-5779-4e14-a85e-8d32dc12fb86\"><strong>Shareholders\u2019 Equity\u00a0<\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"6e4657cb-6887-40f4-b23c-af4a1e07f8b1\">The shareholders\u2019 equity represents the net worth of your business. It\u2019s also the money left over after paying off all liabilities in the event of liquidation and would be the amount returned to shareholders (say <strong><a href=\"https:\/\/www.youtube.com\/watch?v=PnbdCzXtb6o\" data-type=\"LINK\" data-entity-id=\"e6c7ec52-3dc6-43db-a95f-ca0f03d306ce\" data-url=\"https:\/\/www.youtube.com\/watch?v=PnbdCzXtb6o\">&#8220;Thank You&#8221;<\/a><\/strong> to those that support you!).<\/p>\n<ul data-type=\"unordered-list\">\n<li data-type=\"unordered-list-item\" data-id=\"51100347-8fb8-4b33-a369-0ac60b5b996e\">Owner&#8217;s contribution<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"51100347-8fb8-4b33-a369-0ac60b5b996e\">Common stock<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"17dfce9f-3a3c-4a54-9fe2-b50e34b3b3a5\">Retained earnings<\/li>\n<li data-type=\"unordered-list-item\" data-id=\"87ccf0d8-c211-4ec4-81e1-0f425b5d444e\">Additional paid-in capital<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-250 size-large\" src=\"https:\/\/pretty-books.com\/blog\/wp-content\/uploads\/2019\/10\/Balance-Sheet_In-Blog-Graphic-01-791x1024.png\" alt=\"\" width=\"525\" height=\"680\" srcset=\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/Balance-Sheet_In-Blog-Graphic-01-791x1024.png 791w, https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/Balance-Sheet_In-Blog-Graphic-01-232x300.png 232w, https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2019\/10\/Balance-Sheet_In-Blog-Graphic-01-768x994.png 768w\" sizes=\"(max-width: 525px) 100vw, 525px\" \/><\/p>\n<h2 data-type=\"header-one\" data-id=\"1ee9c06b-e48c-4d23-aff4-23215e9c91ac\"><strong><span style=\"color: #000000;\">Balance sheet value is in the eye of the beholder<\/span><\/strong><\/h2>\n<p data-type=\"unstyled\" data-id=\"a1db6e96-2b0a-4ba3-9d5d-f2dbd0b6f5f9\">There&#8217;s more to balance sheets than meets the eye! Apart from seeing a simplistic overview of what&#8217;s going in and out of your small business, a balance sheet shows how liquid and solvent a small business is and how efficient it is.<\/p>\n<p data-type=\"unstyled\" data-id=\"6ced3f51-8f6e-4a71-a662-3566227d783a\">A simple way to think about liquidity is how well you can cover your <i data-type=\"italic\">current<\/i> liabilities with your <i data-type=\"italic\">current<\/i> assets. On the other hand, solvency, is how well you can cover <i data-type=\"italic\">all <\/i>of your debts, short-term and long-term. Thinking in terms of a scale, cash is the most liquid asset you can have since it\u2019s easiest to use immediately, followed by stock, and then land or equipment.<\/p>\n<p data-type=\"unstyled\" data-id=\"f174105d-4314-4afa-bb56-d6f56e5ef5e2\">With these insights gained from a properly-prepared balance sheet, you&#8217;ll be able to ease the job of your accountant or <a href=\"http:\/\/pretty-books.com\/\" data-type=\"LINK\" data-entity-id=\"f5663d8e-e791-4814-b22e-6bca9a674076\" data-url=\"http:\/\/pretty-books.com\/\">hired accounting company <\/a>when developing cash flow statements and completing cash flow forecasting.<\/p>\n<p data-type=\"unstyled\" data-id=\"b768fefb-06af-4ed5-8e5c-dfb85b7c4604\">We all know how dreadful a lot of these financial statements may seem to be when it comes to deciding how often you should create or read them. While there isn&#8217;t a requirement for how often you should create balance sheets, it&#8217;s best to do them as frequently as possible; this way you will have a better and clearer picture of how your small business is faring (we promise it&#8217;s not too scary).<\/p>\n<p data-type=\"unstyled\" data-id=\"faf08b9e-761d-4162-897a-b6710665908e\">Something to note: <em><a href=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\" data-type=\"LINK\" data-entity-id=\"a02c6b7f-5ced-4991-ac45-8e0d8d3e2155\" data-url=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\">balance sheets are <\/a><a href=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\" data-type=\"LINK\" data-entity-id=\"09d7f659-30c6-4dad-a612-3b98126cea9d\" data-url=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\"><b data-type=\"bold\">required <\/b><\/a><a href=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\" data-type=\"LINK\" data-entity-id=\"132cf9a5-cc45-4ce7-9caa-18846a3ed5c8\" data-url=\"https:\/\/smallbusiness.chron.com\/balance-sheet-scorp-return-26202.html\">to be maintained if your small business files taxes as a S corporation<\/a>.<\/em><\/p>\n<h2 data-type=\"header-one\" data-id=\"926673ed-4a33-4c63-b6b7-08cd266d2da9\"><strong><span style=\"color: #000000;\">No need to stress; all you have to do is dream<\/span><\/strong><\/h2>\n<p data-type=\"unstyled\" data-id=\"22288920-e707-4858-b9bd-98d95e11ad6d\">At the end of the day when you\u2019ve got mountains of documents and statements sitting on your desk, it\u2019s probably best to keep your fifth coffee of the day away from your <a href=\"https:\/\/pretty-books.com\/blog\/understanding-and-maintaining-profit-and-loss\/\">profit and loss statements<\/a> and your balance sheet. When you put them side by side, these financial documents will do wonders when you\u2019re sitting there dreaming of how efficient your small business can be or what direction your small business is or should be going.<\/p>\n<hr \/>\n<p data-type=\"unstyled\" data-id=\"bd8b1481-3b18-4972-a8bc-b98fb8e11e51\"><strong><i data-type=\"italic\">Not convinced your balance sheets are accurate? Still need more guidance on your small business\u2019 financial status?<\/i><\/strong><\/p>\n<p data-type=\"unstyled\" data-id=\"3f5e682b-df9d-40c7-81c9-f223f21ec47d\"><strong><a href=\"https:\/\/pretty-books.com\/contactus.html\"><i data-type=\"italic\">Contact us<\/i><\/a><i data-type=\"italic\">\u00a0with any questions you may have or if you\u2019d like to learn more about our services!<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.<\/p>\n","protected":false},"author":3,"featured_media":648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[22],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading and Evaluating a Balance Sheet - Pretty Books Magazine<\/title>\n<meta name=\"description\" content=\"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading and Evaluating a Balance Sheet - Pretty Books Magazine\" \/>\n<meta property=\"og:description\" content=\"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Pretty Books Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-15T17:13:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-27T19:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kristine Nguyen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#organization\",\"name\":\"PrettyBooks\",\"url\":\"https:\/\/prettybooks.com\/magazine\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png\",\"contentUrl\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png\",\"width\":226,\"height\":52,\"caption\":\"PrettyBooks\"},\"image\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#website\",\"url\":\"https:\/\/prettybooks.com\/magazine\/\",\"name\":\"Pretty Books Magazine\",\"description\":\"A collection of knowledge, stories, and insights into today\u2019s accounting world.\",\"publisher\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prettybooks.com\/magazine\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png\",\"contentUrl\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png\",\"width\":1000,\"height\":600},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage\",\"url\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/\",\"name\":\"Reading and Evaluating a Balance Sheet - Pretty Books Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage\"},\"datePublished\":\"2020-07-15T17:13:18+00:00\",\"dateModified\":\"2020-07-27T19:45:27+00:00\",\"description\":\"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.\",\"breadcrumb\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/prettybooks.com\/magazine\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reading and Evaluating a Balance Sheet\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage\"},\"author\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#\/schema\/person\/50c97b520cb4f2785ed1df639623dc55\"},\"headline\":\"Reading and Evaluating a Balance Sheet\",\"datePublished\":\"2020-07-15T17:13:18+00:00\",\"dateModified\":\"2020-07-27T19:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage\"},\"wordCount\":687,\"publisher\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/#organization\"},\"image\":{\"@id\":\"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png\",\"keywords\":[\"balance sheet\"],\"articleSection\":[\"Accounting\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/prettybooks.com\/magazine\/#\/schema\/person\/50c97b520cb4f2785ed1df639623dc55\",\"name\":\"Kristine Nguyen\",\"sameAs\":[\"http:\/\/pretty-books.com\"],\"url\":\"https:\/\/prettybooks.com\/magazine\/author\/kristine\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reading and Evaluating a Balance Sheet - Pretty Books Magazine","description":"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/","og_locale":"en_US","og_type":"article","og_title":"Reading and Evaluating a Balance Sheet - Pretty Books Magazine","og_description":"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.","og_url":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/","og_site_name":"Pretty Books Magazine","article_published_time":"2020-07-15T17:13:18+00:00","article_modified_time":"2020-07-27T19:45:27+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kristine Nguyen","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/prettybooks.com\/magazine\/#organization","name":"PrettyBooks","url":"https:\/\/prettybooks.com\/magazine\/","sameAs":[],"logo":{"@type":"ImageObject","@id":"https:\/\/prettybooks.com\/magazine\/#logo","inLanguage":"en-US","url":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png","contentUrl":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2022\/05\/pblogo.png","width":226,"height":52,"caption":"PrettyBooks"},"image":{"@id":"https:\/\/prettybooks.com\/magazine\/#logo"}},{"@type":"WebSite","@id":"https:\/\/prettybooks.com\/magazine\/#website","url":"https:\/\/prettybooks.com\/magazine\/","name":"Pretty Books Magazine","description":"A collection of knowledge, stories, and insights into today\u2019s accounting world.","publisher":{"@id":"https:\/\/prettybooks.com\/magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prettybooks.com\/magazine\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage","inLanguage":"en-US","url":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png","contentUrl":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png","width":1000,"height":600},{"@type":"WebPage","@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage","url":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/","name":"Reading and Evaluating a Balance Sheet - Pretty Books Magazine","isPartOf":{"@id":"https:\/\/prettybooks.com\/magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage"},"datePublished":"2020-07-15T17:13:18+00:00","dateModified":"2020-07-27T19:45:27+00:00","description":"Okay, now Susan has a better picture of her business through understanding her profit and loss. But what if she wants a big-picture look at her business? What happens to her assets and liabilities? This is where a balance sheet, a report showing what a company owns and owes, comes in. Here we will describe the bare necessities of balance sheets.","breadcrumb":{"@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/prettybooks.com\/magazine\/"},{"@type":"ListItem","position":2,"name":"Reading and Evaluating a Balance Sheet"}]},{"@type":"Article","@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#article","isPartOf":{"@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage"},"author":{"@id":"https:\/\/prettybooks.com\/magazine\/#\/schema\/person\/50c97b520cb4f2785ed1df639623dc55"},"headline":"Reading and Evaluating a Balance Sheet","datePublished":"2020-07-15T17:13:18+00:00","dateModified":"2020-07-27T19:45:27+00:00","mainEntityOfPage":{"@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#webpage"},"wordCount":687,"publisher":{"@id":"https:\/\/prettybooks.com\/magazine\/#organization"},"image":{"@id":"https:\/\/prettybooks.com\/magazine\/2020\/07\/15\/reading-and-evaluating-a-balance-sheet\/#primaryimage"},"thumbnailUrl":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png","keywords":["balance sheet"],"articleSection":["Accounting"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/prettybooks.com\/magazine\/#\/schema\/person\/50c97b520cb4f2785ed1df639623dc55","name":"Kristine Nguyen","sameAs":["http:\/\/pretty-books.com"],"url":"https:\/\/prettybooks.com\/magazine\/author\/kristine\/"}]}},"jetpack_featured_media_url":"https:\/\/prettybooks.com\/magazine\/wp-content\/uploads\/2020\/07\/pb_reading-balance-sheet.png","_links":{"self":[{"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/posts\/200"}],"collection":[{"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/comments?post=200"}],"version-history":[{"count":14,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/posts\/200\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/posts\/200\/revisions\/914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/media\/648"}],"wp:attachment":[{"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/media?parent=200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/categories?post=200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettybooks.com\/magazine\/wp-json\/wp\/v2\/tags?post=200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}